Privacy Policy

Introduction

With the following privacy policy, we would like to inform you about which types of personal data (hereinafter also referred to as "data") we process for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our web pages, in mobile applications and within external online sites, such as. our social media profiles (collectively referred to as "online offer").

The terms used are not gender specific.

Valid from: 8th November 2019

Contents

Responsible person

Öchsner-boote GmbH & CO. KG
Brückentorstr. 24 24
97273 Kürnach

Authorized to represent: Florian Öchsner

E-Mail-Address: info@oechsner-boote.de

Phone: 09367 3265

Imprint: https://oechsner-boats.de/impressum/

Overview of the processing

The following summary summarizes the types of data processed and the purposes of their processing and refers to the individuals concerned.

Types of processed data

  • Inventory data (e.g., names, addresses).
  • Content data (e.g., text input, photographs, videos).
  • Contact information (e.g., e-mail, phone numbers).
  • Meta / communication data (e.g., device information, IP addresses).
  • Usage data (e.g., websites visited, interest in content, access times).
  • Contract data (for example, subject matter, term, customer category).
  • Payment data (e.g., bank details, bills, payment history).
Categories of affected persons
  • Business and contractor.
  • Interested persons.
  • Communication partner.
  • Users (e.g., website visitors, online service users).
Purposes of processing
  • Providing our online offer and user-friendliness.
  • Visit Action evaluation.
  • Office and organizational procedures.
  • Direct marketing (for example by e-mail or by post).
  • Feedback (e.g., collecting feedback via online form).
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • Profiling (creating user profiles).
  • Remarketing.
  • Range measurement (e.g., access statistics, recurring visitor detection).
  • Safety measures.
  • Tracking (e.g., interest / behavioral profiling, use of cookies).
  • Contractual services and service.
  • Management and answering of inquiries.
Relevant legal bases

In the following, we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process the personal data. Please note that in addition to the provisions of the GDPR, the national data protection regulations may apply in your home or country of residence.

  • Consent (Article 6 (1) (1) (a) GDPR) - The data subject has consented to the processing of personal data relating to him for a specific purpose or several specific purposes.
  • Performance of the contract and pre-contractual inquiries (Article 6 (1) sentence 1 (b) GDPR) - The processing is necessary for the performance of a contract of which the data subject is a party or for the performance of pre-contractual measures, at the request of the data subject respectively.
  • Legal obligation (Article 6 (1) sentence 1 (c) GDPR) - The processing is necessary to fulfill a legal obligation to which the person responsible is subject.
  • Legitimate interests (Article 6 (1) (1) (f) of the GDPR) - Processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject protecting personal security data require, outweigh.

National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Germany. This includes in particular the law on the protection against misuse of personal data in data processing (Bundesdatenschutzgesetz - BDSG / German Data Protection Act). In particular, the BDSG contains special rules on the right of access, the right of cancellation, the right to object, the processing of special categories of personal data, processing for other purposes and for transmission, as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states can be applied.

Safety measures

We will take appropriate technical and organizational measures in accordance with the law, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, the different probabilities of occurrence and the extent of the threat to the rights and freedoms of individuals to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical and electronic access to the data as well as their access, input, transfer, availability and segregation. We have also set up procedures to ensure the enjoyment of data subject rights, the erasure of data and responses to the threat to data. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures according to the principle of data protection, through technology design and privacy-friendly default settings.

Reduction of the IP address: If it is possible for us or if the storage of the IP address is not necessary, we shorten or let shorten your IP address. In the case of the shortening of the IP address, also referred to as "IP masking", the last octet, in other words the last two numbers of an IP address, is deleted (the IP address in this context is an Internet connection through the online Access provider individually assigned identifier). With the shortening of the IP address, the identification of a person based on their IP address should be prevented or made much more difficult.

SSL encryption (https): In order to protect your data transmitted via our online offer, we use SSL encryption. You will recognize such encrypted connections with the prefix https:// in the address bar of your browser.

Transmission and disclosure of personal data

As part of our processing of personal information, data may be transmitted to or disclosed to other entities, companies, legally independent organizational units or individuals. To the recipients of this data may e.g. payment institutions involved in payment transactions, IT service providers or providers of services and content incorporated into a website. In such case, we comply with the legal requirements and in particular conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data processing in third countries

If we process data in a third country (ie, outside the European Union (EU), the European Economic Area (EEA)) or processing in the context of the use of third party services or the disclosure or transfer of data to other persons, entities or companies takes place, this is done only in accordance with the legal requirements.

Subject to expressly provided or provided by contract or by law, we process or disclose the data only in third countries with a recognized level of privacy, including those certified under the Privacy Shield, or on the basis of specific warranties, such as limited liability. contractual obligation by so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the European Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).

Use of cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store the information about a user during or after his visit to an online offer. The stored information may be e.g. language settings on a web page, the login status, a shopping cart, or the location where a video was viewed. The term "cookies" also includes other technologies that perform the same functions as cookies (for example, when user information is stored using pseudonymous online identifiers, also referred to as "user IDs").

The following cookie types and functions are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
  • Persistent cookies: Persistent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content displayed directly when the user revisits a website. Likewise, the interests of users used for range measurement or for marketing purposes may be stored in such a cookie.
  • First-party cookies: First-party cookies are set by ourselves.
  • Third party cookies: Third party cookies are used primarily by advertisers (known as third parties) to process user information.
  • Necessary (essential or absolutely necessary) cookies: cookies may be absolutely necessary for the operation of a website (for example, to save logins or other user input or for reasons of security).
  • Statistics, marketing and personalization cookies: in addition, cookies are usually also used within the framework of the range measurement and when the interests of a user or his behavior (e.g. viewing certain content, benefits of functions, etc.) on individual websites in a user profile get saved. Such profiles serve to provide users with e.g. view content that matches your potential interests. This method is also referred to as "tracking," that is, tracking the potential interests of users. . As far as we use cookies or "tracking" technologies, we will inform you separately in our privacy policy or in the context of obtaining consent.

Information about legal bases: on which legal basis we process your personal data with the help of cookies, depends on whether we ask you for a consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the informed consent. Otherwise, the data processed by means of cookies will be processed on the basis of our legitimate interests (for example, in the course of a business operation of our online offer and its improvement) or, if the use of cookies is required, in order to fulfill our contractual obligations.

General information on revocation and opposition (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data by cookie technologies ( collectively referred to as "opt-out"). You may initially declare your disagreement through the settings of your browser, for example by disabling the use of cookies (which may also limit the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be explained through a variety of services, especially in the case of tracking, through the websites http://optout.aboutads.info and http://www.youronlinechoices.com/ become. In addition, you may receive further notice of objections in the context of the information on the service providers and cookies used.

Processing of cookie data on the basis of a consent: Before we process or let process data in the context of the use of cookies, we ask the users for an always revocable consent. Before consent has been given, cookies may be used that are necessary for the operation of our online offer. Their use is based on our interest and the interest of the users in the expected functionality of our online offer.

  • Types of data processed: usage data (e.g., websites visited, interest in content, access times), meta / communication data (e.g., device information, IP addresses).
  • Affected Persons: Users (e.g., website visitors, online service users).
  • Legal basis: Consent (Article 6 (1) (1) (a) GDPR), legitimate interests (Article 6 (1) (1) (f) of the GDPR).

Cookie Settings / Contention Option:

Change current cookie settings

Commercial and business services

We process data of our contract and business partners, e.g. customers and prospects (collectively referred to as "contractors") in the context of contractual and comparable legal relationships and related measures and in the context of communication with the contractors (or pre-contractual), for example, to answer inquiries.

We process this data in order to fulfill our contractual obligations, to safeguard our rights and for the purposes of the administrative tasks associated with this information as well as the entrepreneurial organization. Within the scope of the applicable law, we only pass on the data of the contracting parties to third parties insofar as this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the contractual partners (e.g. to telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisers, payment service providers or tax authorities). About other forms of processing, e.g. for purposes of marketing, the contracting parties are informed in the context of this privacy policy.

What data is required for the above purposes, we inform the contractors or in the context of data collection, e.g. in online forms, by special markings (for example colors) or symbols (for example asterisks or the like), or in person with.

We delete the data after expiration of legal warranty and comparable obligations, ie, basically after expiration of 4 years, unless the data are stored in a customer account, eg, as long as they have to be kept for legal reasons of archiving (eg for Tax purposes usually 10 years). Data that has been disclosed to us as part of an order by the contractor, we delete according to the specifications of the contract, in principle after the end of the contract.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and privacy notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Handicrafts: We process the data of our customers and clients (hereinafter referred to uniformly as "customers") to them the selection, acquisition or commission of the chosen services or works and related activities as well as their payment and delivery or execution or to facilitate delivery.

The required information is marked as such within the scope of the order, order or comparable contract conclusion and includes the information required for delivery and billing as well as contact information in order to be able to hold any consultations.

  • Processed data types: inventory data (e.g., names, addresses), payment data (e.g., bank details, bills, payment history), contact information (e.g., e-mail, telephone numbers), contract data (e.g., subject matter, term, customer category).
  • Affected persons: prospective customers, business and contractual partners.
  • Purposes of processing: contractual services and services, contact requests and communications, office and organizational procedures, administration and response to inquiries.
  • Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 (1) (1) (b) GDPR), legal obligation 6 (1) (1) (c) GDPR), legitimate interests (6 (1) (1) (f) GDPR).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). The data of the readers are processed for the purposes of the publication medium only insofar as it is necessary for its presentation and communication between authors and readers or for reasons of security. In addition, we refer to the information on the processing of visitors to our publication medium in the context of this privacy policy.

Retrieving WordPress Emojis and Smilies: Within our WordPress site, for the purpose of efficiently incorporating content elements, graphic emojis (or smilies), that is, small graphical files that express feelings, are used by external servers. The providers of the servers collect the IP addresses of the users. This is necessary so that emoji files can be sent to users' browsers.

  • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. Device information, IP addresses), contract data (e.g. subject of contract, duration, customer category).
  • Affected Persons: Users (e.g., website visitors, online service users).
  • Purposes of processing: contractual services and service, feedback (e.g., collecting feedback via online form).
  • Legal basis: Performance of the contract and pre-contractual inquiries (Article 6 (1) sentence 1 (b) GDPR), entitled interests (Article 6 (1) (1) (f) of the GDPR).

Deployed services and service providers:

Contact

When contacting us (for example via contact form, e-mail, telephone or via social media), the details of the requesting persons will be processed to the extent necessary to answer the contact requests and any requested action.

Responding to the contact requests in the context of contractual or pre-contractual relationships is to fulfill our contractual obligations or to answer (pre) contractual requests and otherwise on the basis of legitimate interests in answering the requests.

  • Processed data types: inventory data (e.g., names, addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text input, photographs, videos).
  • Affected persons: Communication partners.
  • Purposes of processing: contact requests and communication.
  • Legal basis: Performance of the contract and pre-contractual inquiries (Article 6 (1) sentence 1 (b) GDPR), entitled interests (Article 6 (1) (1) (f) of the GDPR).

Provision of the online offer and web hosting

To provide our online offer safely and efficiently, we use the services of one or more web hosting providers whose servers (or servers managed by them) can access the online offer. For these purposes, we may use infrastructure and platform services, computing capacity, storage and database services, as well as security and technical maintenance services.

For these purposes, we may use infrastructure and platform services, computing capacity, storage and database services, as well as security and technical maintenance services. This includes, on a regular basis, the IP address which is necessary to deliver the content of online content to browsers, and all submissions made within our online offer or web pages.

E-mail delivery and hosting: The webhosting services we use also include the sending, receiving and storage of e-mails. For these purposes the addresses of the recipients as well as sender as well as further information concerning the e-mail dispatch (for example the participating providers) as well as the contents of the respective e-mails are processed. The before mentioned data may also be processed for purposes of SPAM detection. We ask you to note that e-mails on the Internet are generally not encrypted. As a rule, e-mails are encrypted on the transport route, but (if no so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore take no responsibility for the transmission of emails between the sender and the reception on our server.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data for every access to the server (so-called server log files). The server logfiles can contain the address and name of the retrieved web pages and files, the date and time of retrieval, transferred data volumes, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server log files can be used for security purposes, for example, to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and second, to ensure the utilization of the servers and their stability.

  • Processed data types: content data (e.g., text input, photographs, videos), usage data (e.g., visited web pages, interest in content, access times), meta / communication data (e.g., device information, IP addresses).
  • Affected Persons: Users (e.g., website visitors, online service users).
  • Legal basis: legitimate interests (Article 6 (1) sentence 1 (f) of the GDPR).

Newsletter and communication

We send newsletters, e-mails and other electronic notifications (hereinafter "newsletter") only with the consent of the recipient or a legal permission. We send newsletters, e-mails and other electronic notifications (hereinafter "newsletter") only with the consent of the recipient or a legal permission. Incidentally, our newsletter contains information about our services and us.

To subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name for personal address in the newsletter, or other information as required for the purpose of the newsletter.

Double-Opt-In-Procedure: Registration for our newsletter is basically done in a so-called Double-Opt-In-Procedure. This means that after signing up you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. Registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes saving the login and confirmation times as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.

Deletion and Limitation of Processing: We may save the e-mail addresses discharged for up to three years on the basis of our legitimate interests, before we delete them, in order to be able to provide evidence of a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that at the same time the former existence of a consent is confirmed. In the case of obligations to permanently observe contradictions, we reserve the sole purpose of storing the e-mail address for this purpose in a blacklist.

The logging of the registration process is based on our legitimate interests for the purpose of proving its proper course. Insofar as we commission a service provider with the dispatch of e-mails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.

Legal notice: The distribution of the newsletter is based on the consent of the recipient or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and insofar as this is legally required, e.g. in the case of existing customer advertising. Insofar as we entrust a service provider with the sending of e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests in order to prove that it has been performed in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Measuring success:The newsletters contain a so-called "web-beacon", ie a pixel-sized file which is retrieved from the server when the newsletter is opened, or, if we use a shipping service provider, from its server. such as information about the browser and your system, as well as your IP address and the time of retrieval.

This information is used to improve the technicality of our newsletter based on the technical data or the target groups and their reading habits, based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining if the newsletters are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our goal nor, if used, that of the shipping service provider to observe individual users. The evaluations serve to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the performance measurement are made, subject to the express consent of the users, on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system, which serves both our business interests and the expectations of the users.

A separate revocation of the performance measurement is unfortunately not possible, in this case, the entire newsletter subscription must be terminated, or it must be contradicted.

  • Processed data types: inventory data (e.g., names, addresses), contact data (e.g., e-mail, telephone numbers), meta / communication data (e.g., device information, IP addresses), usage data (e.g., websites visited, interest in content, access times).
  • Affected persons: Communication partners.
  • Purposes of processing: direct marketing (e.g., by e-mail or by post).
  • Legal basis: Consent (Article 6 (1) (1) (a) GDPR), Legitimate interests (Article 6 (1) (1) (f) of the GDPR).
  • Opposition possibility (opt-out): You can terminate the receipt of our newsletter at any time, ie. Revoke your consent, or object to further reception. You can find a link to cancel the newsletter either at the end of each newsletter or else you can use one of the above-mentioned contact options, preferrably e-mail.

Online marketing

We process personal data for online marketing purposes, which may include the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar methods are used by means of which the information relevant to the presentation of the aforementioned contents to the user is stored. To this information can include e.g. viewed content, visited websites, used online networks, as well as communication partners and technical information, such as the used browser, the used computer system and information on usage times. If users have consented to the collection of their location data, they can also be processed.

It also stores the IP addresses of the users. However, we use available IP masking techniques (i.e., pseudonymization by truncating the IP address) to protect users. In general, the online marketing process does not store user data (such as e-mail addresses or names) but pseudonyms. That means, we as well as the providers of online marketing methods do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or similar procedures. These cookies can later generally also be read and analyzed on other websites that use the same online marketing method, for purposes of displaying content as well as be supplemented with other data and stored on the server of the online marketing process provider.

By way of exception, clear data can be assigned to the profiles. This is the case when users are e.g. members of a social network whose online marketing process we use and the network connects the profiles of users in the aforementioned information. We kindly ask you to note that users have additional agreements with the providers, e.g. by consent in the context of registration.

In principle, we only have access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e. for example, to a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users are processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: usage data (e.g., websites visited, interest in content, access times), meta / communication data (e.g., device information, IP addresses).
  • Types of data process: usage data (e.g., websites visited, interest in content, access times), meta / communication data (e.g., device information, IP addresses).
  • Purposes of processing: tracking (e.g. interest / behavioral profiling, use of cookies), remarketing, visitor action evaluation, interest and behavioral marketing, profiling (profiling (user profiling), conversion measurement (measuring the effectiveness of marketing measures), reach measurement (e.g. access statistics, recurring detection) visitors).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Article 6 (1) (1) (a) GDPR), legitimate interests (Article 6 (1) (1) (f) of the GDPR).
  • Opposition option (opt-out): We refer to the data protection information of the respective provider and the options for objection given to the providers (so-called "opt-out"). Unless an explicit opt-out option has been specified, there is the possibility that you disable cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for each area: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) straddling: http://optout.aboutads.info.

Deployed services and service providers:

Presence in social networks

We maintain online presence within social networks to communicate with or provide information about our users.

We point out that data of the users outside the area of the European Union can be processed. This can result in risks for the user, because e.g. the enforcement of user rights could be made more difficult. With regard to US providers who are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they are committed to complying with EU data protection standards.

Furthermore, the data of the users within social networks is usually processed for market research and advertising purposes. Thus, e.g. Based on the user behavior and the resulting interests of users usage profiles are created. The usage profiles may in turn be used to e.g. To place advertisements inside and outside the networks that are allegedly in the interests of users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, in the usage profiles, data can also be stored independently of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the possibilities of opting out (opt-out), we refer to the privacy statements and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we point out that these can be claimed most effectively from the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, then you can contact us.

  • Processed data types: inventory data (e.g. names, addresses), contact data (eg e-mail, telephone numbers), content data (eg text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected Persons: users (e.g., website visitors, online service users).
  • Purposes of processing: contact requests and communication, tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).
  • Legal basis: legitimate interests (Article 6 (1) sentence 1 (f) of the GDPR).

Deployed services and service providers:

Plugins and embedded functions as well as content

In our online offering, we link functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may be, for example, graphics, videos or social media buttons and posts (hereinafter collectively referred to as "content").

The integration always requires that the third-party providers of this content process the IP address of the users, since they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content or functions. We strive to only use content whose respective providers use the IP address only for the delivery of the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and the operating system, referring websites, the time of visit and other information on the use of our online offer, as well as being linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users are processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Processed data types: usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos) , Inventory data (e.g. names, addresses).
  • Affected Persons: Users (e.g., website visitors, online service users), communication partners.
  • Purposes of processing: provision of our online offer and user-friendliness, contractual services and services, contact inquiries and communication, direct marketing (e.g. by e-mail or post), tracking (e.g. interest / behavioral profiling, use of cookies), interest-based and behavioral marketing, profiling (Creating user profiles), security measures, management and answering inquiries.
  • Legal basis: legitimate interests (Article 6 (1) sentence 1 lit. GDPR), consent (Article 6 (1) sentence 1 (a) GDPR), performance of the contract and pre-contractual inquiries (Article 6 (1), p 1 lit. b GDPR).

Deployed services and service providers:

  • Google Fonts: We incorporate the fonts ("Google Fonts") of the provider Google, whereby the data of the users are used solely for the purpose of displaying the fonts in the browser of the users. The integration takes place on the basis of our legitimate interests in a technically safe, maintenance-free and efficient use of fonts, their uniform representation and taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active.
  • Typekit fonts from Adobe: We include the fonts (\"Typekit fonts\") of the Adobe vendor, using the users' data solely for purposes of displaying the fonts in the user's browser. The integration takes place on the basis of our legitimate interests in a technically safe, maintenance-free and efficient use of fonts, their uniform representation and taking into account possible licensing restrictions for their integration. Service Provider: Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland; Website: https://www.adobe.com; Data protection declaration: https://www.adobe.com/de/privacy.html; Privacy Shield (Ensuring data protection level when processing data in the US): https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active.
  • Google Maps: We integrate the maps of the service “Google Maps” from the provider Google. The processed data may include, in particular, users' IP addresses and location data, but these are not collected without their consent (usually as part of the settings of their mobile devices). Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; website: https://maps.google.de; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (ensuring data protection level when processing data in the US): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active; opposition option (opt-out): opt-out plugin: http://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated.

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consent for processing is revoked or other permits no longer apply (e.g. if the purpose of processing this data has ceased to apply or if it is not necessary for the purpose).

Unless the data is deleted because it is necessary for other and legitimate purposes, its processing is limited to these purposes. That means, the data is locked and not processed for other purposes. This applies, for example for data that must be kept for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data may also be provided in the context of the individual data protection notices of this privacy policy.

Modification and update of the privacy policy

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy declaration as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes necessitate an act of cooperation on your part (e.g. consent) or another individual notification.

Rights of data subjects

As GDPR interested parties, they have various rights, in particular those arising from Articles 15 to 18 and 21 GDPR:

  • Right of objection: You have the right, for reasons that arise from your particular situation, at any time against the processing of your personal data, which is based on Art. 6 para. 1 lit. e or f GDPR, to file an objection; this also applies to profiling based on these provisions. If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is connected with such direct advertising.
  • Right to withdraw consent: You have the right to withdraw consent at any time.
  • Right to information: You have the right to request a confirmation whether the data in question is being processed and for information about this data as well as for further information and copying of the data in accordance with legal requirements.
  • Right to correction: You have the right to demand the completion of the data concerning you or the correction of the incorrect data concerning you in accordance with the legal requirements.
  • Right to deletion and limitation of processing: You have the right, in accordance with the statutory provisions, to demand that data relating to you be deleted immediately, or, alternatively, to demand a restriction of the processing of the data in accordance with the statutory provisions.
  • Right to data portability: You have the right to receive data relating to you that you have provided to us in accordance with legal requirements in a structured, common and machine-readable format or to request their transmission to another person in charge.
  • Complaint to the supervisory authority: You also have the right, in accordance with the legal requirements, to a supervisory authority, in particular in the Member State of your usual place of residence, employment or the place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.

Definitions

This section gives you an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and are mainly defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended above all to aid understanding. The terms are sorted alphabetically.

  • Visitor Action Evaluation: "Conversion Tracking" is a method of determining the effectiveness of marketing activities. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures take place and then called up again on the target website. For example, we can use this to understand whether the advertisements we placed on other websites were successful).
  • IP masking: "IP masking" refers to a method whereby the last octet, that is, the last two digits of an IP address, is deleted, so that the IP address can no longer serve to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, especially in online marketing
  • Interest-based and behavior-related marketing: One speaks of interest-based and / or behavior-related marketing if potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done based on information about their previous behavior (e.g. visiting certain websites and lingering on them, buying behavior or interacting with other users), which is stored in a so-called profile. Cookies are usually used for these purposes.
  • Conversion measurement: Conversion measurement is a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures take place and then called up again on the target website. For example, we can see if the ads we show on other websites have been successful.
  • Personal data: "Personal data" is all information that relates to an identified or identifiable natural person (hereinafter "data subject"); A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (eg cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
  • Profiling: "Profiling" refers to any type of automated processing of personal data that involves the use of such personal information to identify certain personal aspects relating to a natural person (depending on the type of profiling, information relating to age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people), to analyze or to predict them (eg the interests in certain content or products, the click behavior on a website or the whereabouts ). For profiling purposes, cookies and web beacons are often used.
  • Reach measurement: Reach measurement (also referred to as web analytics) is used to evaluate the visitor flows of an online offer and can determine the behavior or interests of the visitors to certain information, such as information. Content of web pages. With the help of the reach analysis, website owners can e.g. recognize at what time visitors visit their website and what content they are interested in. Thereby they can e.g. to better tailor the contents of the website to the needs of its visitors. For the purpose of range analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus to obtain more precise analyzes of the use of an online offer.
  • Remarketing: One speaks of "remarketing" or "retargeting" if e.g. for advertising purposes, it is noted for which products a user has been interested in a web page in order to provide the user on other web pages with these products, e.g. in advertisements, to remember.
  • Tracking: "Tracking" is when the behavior of users across multiple online offers can be traced. As a rule, behavior and interest information is stored in cookies or on the servers of the providers of tracking technologies with regard to the online offers used (so-called profiling). This information can then be sent e.g. are used to display advertisements to users that are likely to correspond to their interests.
  • Responsible person: "Responsible person" means the natural or legal person, public authority, institution or other body which, alone or together with others, decides on the purposes and means of processing personal data.
  • Processing: "Processing" means any process performed with or without the aid of automated procedures or any such process associated with personal data. The term goes far and encompasses practically every handling of data, be it collecting, evaluating, saving, transmitting or deleting.

In case of a different translation the German version applies. If you have any questions, please contact our data protection officer: info@oechsner-boot.de